I read something the other day that prompted me to write this: if your communications isn’t directly serving your business goals then you’re doing it wrong.

At busy nonprofits, I know how easy it can be to lose sight of this. There’s so much going on -- requests from the leadership team, events, media requests -- I could go on and on. And with all of those daily tasks we can get bogged down and lose perspective.

Let’s take a look at some accessible and simple ways you can start measuring the impact of your work as a nonprofit communications professional.