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Easy metrics to prove your worth as a nonprofit comms pro

Easy metrics to prove your worth as a nonprofit comms pro

I read something the other day that prompted me to write this: if your communications isn’t directly serving your business goals then you’re doing it wrong.

At busy nonprofits, I know how easy it can be to lose sight of this. There’s so much going on -- requests from the leadership team, events, media requests -- I could go on and on. And with all of those daily tasks we can get bogged down and lose perspective.

Let’s take a look at some accessible and simple ways you can start measuring the impact of your work as a nonprofit communications professional.

Target your communication with a microsite

Target your communication with a microsite

You know the expression "different strokes for different folks". But, let's look at it from a targeted communication perspective - each segment of your audience (different folks) deserves a communication strategy that caters to their different strokes - whether that be values, tone, or content.

Let's look at a really good example of this with Knixwear's microsite for the Knixteen product line.

Transparency is more than a buzzword

Transparency is more than a buzzword

Transparency is more than simply showing your stakeholders the end results. Your stakeholders want to see right into your organization. With so many communication channels at your fingertips it's time to make a move on building trust with your community through greater transparency. Here are three easy and accessible ways to start building your practice and some great examples you can learn from.

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Smart social: Pluck Teas

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Smart social: Pluck Teas

Smart social: Pluck Teas takes advantage of place and circumstance to connect with their community and build relationship.

I recently had an exchange with them via social media that demonstrates how social media can help you build a tribe of ambassadors for your brand. In this case the brand was social, clever, and showed personality.

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Canada's first tea farm delivers on taste

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Canada's first tea farm delivers on taste

This is an official PSA to all tea lovers in Canada. Get yourself to Westholme Tea Farm:  Canada's first and only tea farm. They've been nurturing their tea plants for years and finally, they released the very first Canadian-grown tea harvest. They're now serving two beautiful teas: swallow tale oolong, and island green. I had a chance to visit the farm this month while I was on Vancouver Island.

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How to host a killer picnic

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This is your official guide to hosting the perfect picnic this summer. We’re offering up our best advice to enjoy dining al fresco with your favourite people in your favourite park. Across this great country there are so many beautiful spots to spread out your picnic blanket and bask in the sunshine. With this guide you’ll be picnicking well into autumn.

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Exploring Tofino

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Exploring Tofino

Tofino, British Columbia is known as ‘the end of the Canadian road’. When you’ve run out of road, you’ve arrived in Tofino. We visited Tofino recently and discovered its charm. Tofino is magical and has so much to offer. But here’s why we think you’ll love this spot. Tofino is a small town where the beaches are long, the trees are ancient, and the people are warm. Tofino will steal a piece of your heart forever. There’s a little magic in the fog and mist among the trees.